Who we are

We don’t just offer strategies – we deliver solutions grounded in first-hand experience.

What's in a name?

The question we are most frequently asked is: 
“Why Koodoo?”

Henry Fair, the grandfather of founder Jeannette Fuller, was called ‘Koodoo’ during his time as a leader of the youth organisation, The Woodcraft Folk. An educationist, visionary and leader, Henry embodied many of the principles that we value at Koodoo.

When you also consider that the koodoo (or kudu) is an African antelope known for its agility, speed and intelligence – well, it seemed to be the perfect name.

Team Koodoo

With Koodoo, you’re not just working with a marketing agency—you’re partnering with a team that truly understands your journey.

Our team is made up of industry experts who have walked in your shoes. We’ve faced the same challenges you’re navigating today, and we understand the complexities of launching a product, building a brand or driving engagement in the healthcare space.

JEANNETTE FULLER

Managing Director

RICHARD MARRITT

Senior Managing Partner, North America

KEELEY STEPHENSON

Senior Marketing Director

LOUISE RILEY

Senior Marketing Director

LEAH JENNINGS

Senior Marketing Director

MICHAEL LEMP

Senior Marketing Director

CYNTHIA AZUCENA

Senior Communications Director

PAUL O’RIELLY

Senior Communications Director 

JONATHAN FAIR

Innovations Director

KIMBERLEY THOMAS

Senior Director Medical Programmes

CATHERINE HOLTON

Senior Learning Solutions Manager

MICHELE D’HERDE

Digital Communications Manager

CHRISTINA SIBLEY

Strategic Marketing & Medical Communications Consultant 

ELA LEKSE

Senior Marketing Executive

CHARLIE PESTRIDGE

Marketing Manager

BELLA RONA

Marketing Executive

LAURA BOOTH

Marketing Executive

SAMANTHA PRINGLE

US Account Manager

VICKY FIELDING

Creative Design Consultant

SAMANTHA THOMAS

HR & Finance Manager

Say hello

Are you interested in learning more about us? Drop us a line or give us a call.

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United Kingdom Office

Koodoo Ltd.

Suite 10
Siddeley House

50 Canbury Park Road

Kingston Upon Thames
KT2 6LX

+ 44 7914 867 650

North America Office

Koodoo 

222 Merchandise Mart Plaza
Suite 1230
Chicago, IL
60654

+ 1 224 416 4129

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© 2025 Koodoo Ltd.

JEANNETTE FULLER

Managing Director

As the founder and Managing Director of Koodoo, Jeannette has been leading the charge for nearly 20 years, blending strategic expertise with creative vision to deliver meaningful results for clients. Her three decades of experience in the industry, including in senior medtech leadership roles, has honed her skills in stakeholder engagement, performance improvement and crafting impactful strategies that drive change.

Jeannette’s passion lies in collaborating with teams to tackle complex challenges and deliver practical, elegant solutions. She’s known for creating compelling, insight-driven narratives that bring people on the journey and translate big-picture visions into reality.

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RICHARD MARRITT

Senior Managing Partner, North America

Richard is the Senior Managing Partner at Koodoo, co-leading the company’s North America practice with nearly 30 years of experience spanning general management marketing and leadership roles in medical devices, biopharmaceuticals and technology startups. He brings a wealth of expertise in healthcare strategy, leveraging his deep industry knowledge to help clients achieve transformative outcomes.

As the Senior Vice President and Chief Marketing Officer at Hillrom, Richard played a pivotal role in driving the company’s transformation as a connected care leader.    Prior to joining Hillrom, Richard held a number of leadership and general management positions with Baxter Healthcare in the US, Canada, Latin America and Asia.

With a bachelor’s degree in Business Administration from Brock University and a master’s in Marketing and Consumer Studies from the University of Guelph, Richard combines strategic acumen with a results-driven mindset to deliver impactful solutions for clients.

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KEELEY STEPHENSON

Senior Marketing Director

As a Senior Marketing Director, Keeley brings over 25 years of global healthcare marketing expertise to the team. With extensive experience in the medical device industry, she has led the development and implementation of global, regional and local marketing strategies, delivering impactful launches and initiatives. Keeley’s career includes senior leadership roles at Baxter Healthcare, where she held multiple global director positions in market development and therapy marketing; she enjoys shaping solutions that meet customer needs across diverse markets.

A strategic thinker and effective communicator with fluent French and English, Keeley is known for her ability to lead multi-functional and multicultural teams with clarity and focus. Her collaborative approach, combined with a deep understanding of customer-centric marketing, has been instrumental in driving business growth and innovation. She also holds a first-class honors degree in European Business Management and a bachelor’s in Business from CESEM in France.

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LOUISE RILEY

Senior Marketing Director

As a Senior Marketing Director, Louise brings over 10 years of healthcare marketing expertise, with a focus on delivering impactful strategies and driving business growth. Her previous roles include nearly a decade as Associate Marketing Director at ConvaTec and Marketing Manager at Fresenius Kabi, where she led initiatives that shaped market positioning and customer engagement across diverse healthcare markets.

Known for her strategic insight and collaborative approach, Louise excels at aligning marketing strategies with business objectives to create measurable impact. Her experience spans product launches, market development, and team leadership, making her an integral part of Koodoo’s mission to deliver creative, results-driven solutions.

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LEAH JENININGS

Senior Marketing Director

Leah is an accomplished Senior Marketing Director, bringing over two decades of expertise in healthcare marketing, strategy and execution. Her career includes 12 years at Ambu Ltd., where she held senior roles including Managing Director and UK Marketing Director, leading teams to deliver impactful strategies and successfully establish new product platforms in emerging markets. Leah’s deep understanding of business planning, market development and team leadership has consistently driven measurable outcomes for the organisations she has worked with.

With a background that spans marketing leadership at Gambro and early roles in product development at Black & Decker, Leah combines strategic insight with hands-on experience in managing diverse teams and executing innovative campaigns.

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MICHAEL LEMP

Senior Marketing Director

Michael is a Senior Marketing Director, bringing over a decade of experience in product strategy, marketing and digital health within the healthcare and medical device sectors. Known for his expertise in go-to-market strategies and product development, Michael collaborates with clients to design and execute impactful solutions that drive business growth. He leverages his deep understanding of market dynamics and stakeholder engagement to create meaningful outcomes for healthcare organisations.

Before joining Koodoo, Michael held senior roles at CVS Health and Baxter International, where he led initiatives such as evaluating digital health partnerships, shaping interoperability strategies, and launching innovative telehealth solutions like RetinaVue. His career also includes leadership roles at ConMed Corporation, where he drove product portfolio refinement and managed successful integrations post-acquisition. A former Fulbright Scholar, Michael’s global perspective and commitment to excellence continue to enhance Koodoo’s ability to deliver value across its client portfolio.

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CYNTHIA AZUCENA

Senior Communications Director

As Senior Communications Director, Cynthia leverages over two decades of experience spanning startups, SMEs and large corporates in the healthcare sector. She specialises in developing communications strategies that help businesses at every stage of growth effectively engage their audiences, from crafting compelling brand narratives for startups to executing large-scale campaigns for established global corporations. Her expertise lies in aligning communications with strategic goals to drive measurable outcomes, whether for innovative product launches or stakeholder engagement.

Throughout her career, Cynthia has held leadership roles at organisations including Cydar Medical, OncoSil Medical and BTG, where she honed her ability to navigate the complexities of healthcare communications. Her experience spans launching disruptive technologies, managing brand transformations and fostering growth across diverse business environments. Cynthia combines this rich experience with a strategic, client-focused approach to deliver impactful marketing and communications solutions tailored to the unique needs of businesses of all sizes.

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PAUL O'REILLY

Senior Communications Director

Paul is a seasoned marketing professional with over 20 years of experience in the healthcare and personal care sectors. His expertise spans strategic marketing, digital communications, product launches and driving international market growth in both multinational corporations and startups.

As Marketing Director at SCOPE Eyecare & Healthcare, Paul led the development of impactful campaigns across eyecare, allergy and probiotic categories. He successfully engaged healthcare professionals, trade partners and consumers by integrating creative strategies with data-driven insights, ensuring cohesive communication and measurable outcomes.

In previous roles at Baxter Healthcare Ireland and Nutricia Medical, Paul supported diverse portfolios, including renal therapies and enteral nutrition, by implementing innovative marketing approaches that aligned with industry needs. A results-oriented leader, Paul combines a deep understanding of market dynamics with a collaborative approach to connect brands with their audiences, delivering sustainable business growth.

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JONATHAN FAIR

Innovations Director

Jonathan is a senior facilitator and consultant at Koodoo with over 25 years of leadership experience in global FMCG businesses. Specialising in transformation and cultural change, he combines his expertise in marketing, communications, HR, commercial excellence and customer experience to deliver impactful results for clients. Jonathan helps organisations explore how to think, feel and act differently, blending strategy, creativity and personal insights to drive meaningful outcomes in the international healthcare market.

Before joining Koodoo, Jonathan held senior leadership roles at Molson Coors, where he led initiatives in corporate affairs, internal communications and customer experience. His extensive experience includes crafting award-winning brand strategies, executing transformative customer-centric programs and facilitating corporate culture redesigns. As a member of the International Association of Facilitators, Jonathan’s clients value his ability to integrate strategy, creativity and process to create game-changing solutions.

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KIMBERLEY THOMAS

Senior Director Medical Programmes

Kimberley is a seasoned Director of Medical and Clinical Programmes with over 30 years of experience in medical marketing, clinical programme development and global medical affairs. Since joining Koodoo in 2020, she has applied her expertise to deliver innovative, strategic and measurable solutions for clients across diverse therapy areas. Kimberley’s career includes senior roles at Baxter International, where she led global initiatives such as brand architecture development, peer-to-peer education programmes and clinician outreach strategies that align marketing, education and communication to drive growth.

Kimberley’s ability to combine strategic vision with practical execution ensures clients receive bespoke solutions that address their unique challenges.

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CATHERINE HOLTON

Senior Learning Solutions Manager

Catherine is Senior Learning Solutions Manager, bringing over two decades of experience in marketing, clinical and sales roles within the healthcare and medical device sectors. As a trained renal nurse, she combines her clinical expertise with a deep understanding of strategic business needs, enabling her to develop innovative programmes that empower healthcare teams with the knowledge and skills they need to excel in today’s dynamic environment.

Specialising in learning solutions and sales enablement, Catherine leads the creation and implementation of tailored initiatives that enhance performance and engagement across organisations. Her customer-centric approach ensures every programme aligns with the needs of commercial and clinical teams, healthcare professionals and patients, while her expertise in sales enablement ensures these solutions support organisational goals and deliver measurable outcomes.

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MICHELE D'HERDE

Digital Communications Manager

Michele is an experienced Digital Communications Manager, specialising in digital communications and marketing solutions for healthcare clients. Since joining Koodoo in 2020, she has successfully led high-impact digital initiatives, including driving Baxter Renal US campaigns, implementing a global website strategy for Hillrom, and designing patient-centered digital training materials. Michele’s expertise in managing complex digital projects and her meticulous attention to detail consistently deliver results that resonate with clients and their audiences.

With a career spanning roles at LivaNova, Cyberonics and Baxter Healthcare, Michele has an excellent track record in launching products, executing disease awareness campaigns and fostering engagement through targeted digital strategies. Her skills in strategic communications, project management and creating compelling digital content make her a trusted partner in helping clients achieve their communication goals and drive measurable impact.

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CHRISTINA SIBLEY

Strategic Marketing & Medical Communications Consultant

Christina is a seasoned Strategic Marketing and Medical Communications Consultant with over 20 years of experience in healthcare, specialising in engaging healthcare professionals through strategic marketing initiatives. Since joining Koodoo in 2023, she has leveraged her expertise in global health, public affairs and marketing to develop tailored solutions that foster meaningful connections between clients and healthcare professionals.

Previously, Christina held leadership roles at GSK Vaccines, managing public affairs, communications and marketing strategies for global health initiatives and vaccine portfolios, achieving measurable outcomes in international markets. Her ability to combine strategic vision with practical execution ensures that every campaign resonates with healthcare professionals, driving engagement and delivering impactful results across diverse therapy areas.

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ELA LEKSE

Senior Marketing Executive

Ela is a proactive Senior Marketing Executive, specialising in navigating the complex internal approval processes for client content. She plays a key role in ensuring marketing materials meet regulatory and brand standards, streamlining approvals and maintaining clear communication between clients, suppliers and partner agencies.

As a highly versatile professional, Ela works closely with Koodoo’s consultants to support them across a variety of projects, including strategic development, campaign execution and event organisation. With a keen eye for detail, she excels at interpreting marketing research, conducting quality checks and managing regulatory submissions. Her organisational skills and structured approach help clients maintain compliance while delivering high-quality communications.

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CHARLIE PESTRIDGE

Marketing Manager

As Marketing Manager, Charlie leverages his deep understanding of modern marketing tools, including AI, to deliver impactful and efficient solutions for healthcare and medtech clients. His approachable style and focus on clear communication enable him to build strong, collaborative relationships with clients, ensuring their needs are met through tailored campaigns.

Charlie is known for his ability to integrate cutting-edge tools with practical execution, managing projects with precision and delivering high-quality work that aligns with client objectives. His dedication to adopting innovative approaches and establishing trust makes him an invaluable member of the Koodoo team.

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BELLA RONA

Marketing Executive

As a Marketing Executive, Bella specialises in project management and supporting the team to deliver impactful marketing and communications campaigns. Her talent for creative writing is a key asset, enabling her to craft engaging and compelling copy that helps bring clients’ stories to life.

Bella’s ability to balance organisation with creativity ensures every project runs smoothly while delivering messaging that resonates with target audiences. Her dedication to creating meaningful narratives makes her an integral part of Koodoo’s mission to deliver exceptional results for healthcare and medtech clients.

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LAURA BOOTH

Marketing Executive

Laura is a Marketing Executive in Koodoo’s Learning Solutions team, supporting the development and promotion of educational content that helps healthcare professionals and organisations grow. She specialises in content creation, social media management and digital marketing, ensuring that learning initiatives are effectively communicated and accessible to the right audiences.

Before joining Koodoo, Laura worked on government-funded career programmes – writing engaging content, managing digital assets and coordinating events with high-profile stakeholders. Her expertise in Adobe InDesign, HubSpot and content management systems allows her to create and optimise marketing materials that enhance learning engagement and impact.

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SAMANTHA PRINGLE

US Account Manager

Samantha is a skilled Account Manager with a background in marketing and biomedical engineering, bringing a strategic and analytical approach to client relationships at Koodoo. She excels at managing accounts, optimising engagement strategies and ensuring clients maximise their brand impact. With experience in trade show marketing, digital campaigns and CRM management, she understands how to drive meaningful connections between healthcare brands and their audiences.

Prior to joining Koodoo, Samantha managed marketing initiatives at Yokogawa, where she led high-impact campaigns, trade show strategies and technical webinars, consistently delivering measurable results. Her expertise in streamlining content, analysing marketing performance and maintaining CRM databases allows her to provide clients with tailored solutions that enhance visibility and engagement.

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VICKY FIELDING

Creative Design Consultant

Vicky is a Senior Graphic Designer and Illustrator with over 25 years of experience in healthcare marketing, specialising in visually communicating clients’ value propositions through impactful design. Her expertise spans branding, packaging and digital assets, enabling her to translate complex ideas into compelling visuals that resonate with healthcare professionals, patients and stakeholders. From developing engaging training materials to designing campaigns for global brands, Vicky’s work ensures her clients’ messages are clear, memorable and aligned with their strategic goals.

Having collaborated with organisations such as Bayer Healthcare, Kodak, The Pirbright Institute and MedAlliance, Vicky combines creativity with a deep understanding of healthcare marketing needs. Whether crafting 3D visuals, creating digital and print campaigns, or delivering polished pitch presentations, she excels at bringing client visions to life in ways that drive engagement and business growth. Known for her attention to detail and ability to deliver on time and on budget, Vicky is a trusted partner for healthcare organisations seeking design solutions that effectively communicate their value.

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SAMANTHA THOMAS

HR & Finance Manager

Samantha brings a wealth of experience in project management, finance and operational leadership. Her career began at the Sydney Convention and Exhibition Centre, where she played a key role in major events, including the Sydney Olympic Games. After relocating to London, she contributed to the successful opening of a hotel in Victoria before stepping into a general manager role at the Good Eating Company, overseeing operations at the Business Design Centre.

With a strong background in financial management and organisational strategy, Samantha ensures Koodoo operates efficiently, supporting both the company’s growth and its people. Her expertise in balancing financial oversight with HR leadership helps drive a culture of accountability, collaboration and long-term success.

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