In underpenetrated markets, success hinges on more than just executing strategies—it requires a true thought partnership. As a team of seasoned professionals who have all been on the client side, we brought the depth and perspective of our global marketing experience. This allowed us to not only understand our client’s challenges but also offer strategic guidance grounded in real-world insights.

Our client approached us to support the increased adoption of a critical care therapy. We first identified barriers to therapy adoption and uncovered consistent themes across target markets. We collaborated with the client to challenge assumptions, refine ideas and co-create a strategy that truly resonated across diverse markets.

From diagnosing customer stages—awareness, adoption and advocacy—to designing tailored solutions for clinician engagement through recognition or refocus, we ensured that the strategy wasn’t just actionable but transformative.